Say you're a lawmaker who wants to distribute an ad which whips up phony outrage over a comment your rival for public office made. You slap together some out of context footage, pad it out with some other stuff, and call it "Lipstick." Guess what? CBS can make you pull it down, if you use footage of Katie Couric without getting clearance first.
McCain, who was IN THE SENATE at the time when the DMCA passed, and hopefully read the thing, has used the work of artists without obtaining their permission first 6 times in the course of this campaign. So what is it? End justify the means? Doesn't care about the rights of others? Naturally assumes everyone loves him? For a guy who has stopped talking to the press, with a running mate who hasn't yet started, relying on other people to get his message across is going to be stickier than he apparently thought.
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