People in Hollywood Are Geniuses

From today's Hollywood Reporter:

Remember View-Master, the Fisher-Price toy with those little 3D picture discs of mountains, rivers and caverns that you could rotate through a viewfinder? Well, DreamWorks is in negotiations to acquire movie rights to the toy from Mattel (which owns Fisher-Price) and has asked Alex Kurtzman and Roberto Orci to do some "Transformers"-style magic on it.

Brad Caleb Kane, who worked as a writer-producer on the duo's Fox series "Fringe," is on board to write the screenplay. Kurtzman and Orci would produce.

It's incredible that no one saw the action potential of staring into plastic faux-binoculars until now, innit?