From today's Hollywood Reporter:
Remember View-Master, the Fisher-Price toy with those little 3D picture discs of mountains, rivers and caverns that you could rotate through a viewfinder? Well, DreamWorks is in negotiations to acquire movie rights to the toy from Mattel (which owns Fisher-Price) and has asked Alex Kurtzman and Roberto Orci to do some "Transformers"-style magic on it.It's incredible that no one saw the action potential of staring into plastic faux-binoculars until now, innit?
Brad Caleb Kane, who worked as a writer-producer on the duo's Fox series "Fringe," is on board to write the screenplay. Kurtzman and Orci would produce.